A Quiet Place II continued to dominate the domestic box office with $11.65M in its third weekend, enough to push it over the top of the highly anticipated In the Heights musical from Hamilton creator Lin-Manuel Miranda, which pulled in a ho-hum $11.4M and landed in second place.
Right now, everyone in Hollywood is freaking out over the musical’s lackluster box office showing, but, per Deadline, there were any number of factors preventing the flick from reaching the $20M+ opening most analysts expected, including the lack of stars, the simultaneous HBO Max release, the ongoing pandemic that still has many people (including the older audience that typically attends such pics) stuck in their homes; and a lack of “hummable songs” similar to Hamilton or recent big-screen musicals such as The Greatest Showman. There’s also the possibility that most people simply weren’t that enamored by the marketing which showed off plenty of song and dance numbers but did little to explain what the film was actually about.
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At any rate, In the Heights earned positive audience ratings, which bodes well for the film’s long-term prospects. Hopefully, audiences tune in because it actually is a pretty great flick, even if musicals aren’t really your thing.
Similarly, Sony’s Peter Rabbit 2: The Runaway didn’t exactly hop out of the gate with a meager $10.4M — this after the studio held off on selling the picture to streaming services in the hopes of capturing the same theatrical audience that helped propel the original to $351M worldwide.
Studios take note: the theatrical landscape changed over the last year. People will venture from the comforts of home to watch a big movie like Godzilla v Kong or A Quiet Place II but are obviously content to view smaller fares like In the Heights and Peter Rabbit from their cushy couch on their 85-inch TV in their living room. Maybe things get back to normal at some point, but it is telling that F9 has dominated the worldwide box office and is set to ignite at the domestic box office next week — pandemic be damned.
Elsewhere, Conjuring: The Devil Made Me Do It dropped 58% in its second week for a $43M total, while Cruella amassed an additional $6.7M to bring its stateside sum to $56M.
Box Office Top 10
1.) A Quiet Place Part II (Par) 3,515 theaters (-229) Fri $3.8M/Sat $4.6M/Sun $3.25M, 3-day $11.65M (-40%)/Total: $108.9M/Wk 3
2.) In the Heights (WB) 3,456 theaters Fri $5M/Sat $3.66M/Sun $2.745M/3-day $11.4M/Wk 1
3.) Peter Rabbit 2: The Runaway (Sony) 3,346 theaters Fri $4M/Sat $3.65M/Sun $2.75M/3-day $10.4M/Wk 1
4.) Conjuring: The Devil Made Me Do It (New Line) 3,237 (+135) theaters, Fri $3.65M/Sat $3.87M/Sun $2.5M/3-day: $10.02M (-58%)/Total: $43.8M/Wk 2
5.) Cruella (Dis) 3,307 theaters (-615) Fri $2.1M/Sat $2.6M/Sun $2M/3-day $6.7M (-39%)/Total: $56M/Wk 3
6.) Spirit Untamed (Uni/DWA) 3,394 theaters (+183), Fri $840K/Sat $970K/Sun $690K/3-day: $2.5M (-59%)/Total: $10.9M/Wk 2
7.) House Next Door: Meet the Blacks 2 (Hidden Empire Film Group) 420 theaters, 3-day $1M/Wk 1
8.) Wrath of Man (UAR) 1,207 theaters (-800) /Fri $178K/Sat $264K/Sun $172K/3-day $615K (-51%)/Total: $26M Wk 6
9.) Queen Bees (Grav) 500 theaters, Fri $115,8K/Sat $132,8K/Sun $79,7K/ 3-day: $328,3K/Wk 1
10.) Spiral (LG) 1,572 theaters (-411) Fri $99K/Sat $125K/Sun $81K/3-day $305K (-66%)/Total: $22.6M/ Wk 5
