YouTube is getting ready to add even more original content to their site, as the company is teaming up with Will Smith and the rap group Migos for some brand new programming.
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During YouTube’s Broadcast Delivered advertising event, the company detailed a ton of new original series coming to the platform, with Will Smith’s docuseries leading the charge. The series, titled Best Shape of My Life, will be a six-part fitness series from Smith’s Westbrook Media. The show will chronicle Smith challenging himself to improve every aspect of his fitness, from his agility to power to recovery and more. Along the way, he’ll team up with various guests, including pro athletes, scientists and experts, and top YouTube creators.
The rap group Migos is also getting their own docuseries, with Ice Cold using the prism of hip-hop jewelry to explore deeper issues around racial inequality. Karam Gill will direct the show, which will air as four short episodes on Migos’ YouTube channel this summer. It’s produced by Quality Films, Universal Music Group’s Mercury Studios, and Polygram Entertainment, MGX Creative, and Mass Appeal.
YouTube also picked up a docuseries on pop star Alicia Keys, called Noted. This will see her invite fans to peer into her world as she celebrates the 20th anniversary of Songs in A Minor and begins to record her eighth studio album. LeBron James and Maverick Carter will also executive produce Recipe for Change, a program that will bring together Asian American celebrities, chefs, activists, and creators to celebrate API culture and discuss the recent acts of hate and violence against the API community.
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Finally, Barbershop Medicine will air as a special that explores the impact race and socioeconomic status has on healthcare and longevity. The series will feature musical artist Masgeo, along with physicians Dr. Italo Brown and Dr. Jamie Rutland, with community members also taking part in coming together in a barbershop to discuss today’s most pressing health concerns.
