DreamWorks Animation has pushed back the release date for Mr. Peabody & Sherman from November 1, 2013 to March 7, 2014. The new release date puts the film up against Doug Liman’s All You Need is Kill, starring Tom Cruise and Emily Blunt.
The studio, whose films are distributed now by Twentieth Century Fox Film, also has decided to remove Me and My Shadow from its release schedule for now – it was previously set for a March 14, 2014 release.
“Our distributor, who has had great success in March with their ‘Ice Age’ franchise, has recommended we move ‘Mr. Peabody & Sherman’ to the spring of 2014, which we totally agree is a much more advantageous release window,” said Anne Globe, Chief Marketing Officer of DreamWorks Animation. “‘Mr. Peabody & Sherman’ is now the first of our three-picture lineup for next year.”
The company’s feature film slate for 2013 and 2014 is now as follows: The Croods on March 22, 2013; Turbo on July 19, 2013; Mr. Peabody & Sherman on March 7, 2014; How To Train Your Dragon 2 on June 20, 2014 and Happy Smekday! on November 26, 2014.
“We believe the best strategy for DreamWorks Animation in the long run is to ensure that every one of our films has an optimal release date with the biggest opportunity to succeed at the box office,” added Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. “The move of ‘Mr. Peabody & Sherman’ means that we will now release two films in 2013, and we are adjusting our operating infrastructure costs accordingly.”
