STXfilms is lining up some major talent for the high-top dramatic comedy American Sole as Pete Davidson (The King of Staten Island) and O’Shea Jackson Jr. (Long Shot) are set to lead the cast while Kevin Hart and Chris Paul are attached to produce the project!
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The film, written and directed by Ian Edelman (The After Party), follows two twenty-somethings with mountains of college debt who use the fast cash of after-market sneaker reselling to achieve their American dream. But when their startup runs out of cash and a shady investor is their only way out, the dream quickly becomes a nightmare.
“We’re always looking for ways to tap into the zeitgeist, and anyone who’s paying attention to popular culture around the world knows that this particular trend authentically marries the worlds of fashion, music, sports and business and this project has garnered genuine interest in all of those key verticals,” Adam Fogelson, chairman of the STXfilms Motion Picture Group, said in a statement. “We believe we have assembled a dream team of filmmakers, and with the cast led by Pete, we couldn’t ask for a more exciting fit for STXfilms.”
Hart will produce the film via his HartBeat production banner alongside Paul via his Oh Dipp!!! Production label and Jake Stein via his Scondo Productions, while John McPheters of Stadium Goods is attached to executive produce with HartBeat’s Bryan Smiley.
“American Sole is a story about the highly exciting, very profitable sneaker industry and the secondary sneaker market,” Paul said in a statement. “With my own personal passion for sneakers and the culture that drives it, I’m excited to be a part of telling this entertaining story.”
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Stadium Goods, the world’s premier sneaker and streetwear marketplace, serves as a consulting producer on the project. The resale market is one of the fastest-growing segments of the fashion industry, having reached $2 billion as some fans shell out as much as $50,000 for pairs of rare models previously made in extremely limited runs. Stadium Goods partnered with Christie’s in August 2019 to auction the Air Jordan 1 High “‘Backboard’ Origin Story” for $615,000, the record for the most expensive shoe ever sold.
