Yodha, starring Sidharth Malhotra, has made its debut on the OTT platform, Amazon Prime Video. However, it comes with a unique twist. Instead of being directly available to all subscribers, the film is currently accessible only through a rental service.
Directed by Sagar Ambre and Pushkar Ojha, Yodha also features prominent roles by Raashii Khanna and Disha Patani. The film revolves around a high-stakes scenario involving hijacking an international flight. Malhotra plays a task force officer entangled in a deadly web of treachery and danger.
When and where to watch Sidharth Malhotra’s Yodha?
For those eager to watch the film, it is offered as an early access rental for $ 4. The film is anticipated to become available to all Prime subscribers within the next few weeks. However, a specific date for the release has yet to be announced.
Since its initial release, Yodha has grossed a substantial $ 4 million, indicating a solid performance at the box office. This performance is particularly notable considering the current competitive landscape of Indian cinema and the increasing shift of audience preferences towards digital consumption.
The film’s release strategy, involving a rental option, is a relatively new approach in the Indian OTT space. This method allows distributors to maximize early revenues while gauging viewer interest, which can be critical for the financial success of high-budget films. Earlier, Teri Baaton Mein Aisa Uljha Jiya also followed the same strategy.
Produced by Karan Johar, Shashank Khaitan, Apoorva Mehta, and Hiroo Yash Johar, Yodha promises to deliver a mix of adrenaline-pumping action and emotional drama set against a backdrop of aerial hijinks and a deep-seated revenge plot.
As Yodha navigates its early days on the OTT platform, observing how this rental strategy affects its overall viewership and profitability will be interesting.
