Scholastic Entertainment announced today that they are relaunching its multiple Emmy-winning preschool series Clifford the Big Red Dog, set to launch on Amazon Prime Video and PBS KIDS in Fall 2019. The animated show is based on the best-selling Scholastic book series by Norman Bridwell featuring the larger-than-life dog and his best friend Emily Elizabeth.
“There is something enduring in Clifford’s gentle, loyal spirit that touches fans even after they become adults,” said Iole Luchesse, Scholastic Chief Strategy Officer and Executive Producer of the Clifford relaunch. “We see it in tributes on social media and in fan art, and of course, in every parent who grew up with Clifford and now shares their love of him with their preschoolers. Clifford has always helped children understand their world and face challenges with kindness and understanding, life lessons he’ll continue to share in the new series.”
Series producer Caitlin Friedman, the VP & General Manager of Scholastic Entertainment, added: “Not only will the new Clifford The Big Red Dog series feature an expanded world and bigger adventures, it will introduce all-new designs for main characters Clifford and Emily Elizabeth, original songs and new friends. To accompany the launch of the new show, Scholastic Entertainment is developing a global publishing, broadcast, merchandise and licensing program to help further extend the positive messages of the brand to children and families around the globe.”
Clifford the Big Red Dog will still be set on Birdwell Island, but the reboot will offer fresh and colorful new locations. The series will also have a strong emphasis on social-emotional skills such as empathy, along with a solid curriculum designed to boost early literacy and encourage imaginative play — teaching as it entertains with Clifford-sized humor.
The series is currently in production for 39 episodes and is produced by Scholastic Entertainment, with 100 Chickens and 9 Story/Brown Bag Films on board to help bring the show to life.
