Arnold Schwarzenegger will serve as new host of NBC’s Celebrity Apprentice
Twice-elected California governor and international movie superstar Arnold Schwarzenegger (Terminator Genisys) has been named the new host of NBC’s “The Celebrity Apprentice,” which will return to the network for the 2016-17 season.
Schwarzenegger served two terms as governor of California, managing more than 300,000 state employees and a state budget in the hundreds of billions. He has successfully invested in both real estate and sports franchises, and is known to millions globally for his starring role in the “Terminator” film franchise. His films, over a six-decade career, have grossed billions of dollars in worldwide box office.
The former governor will replace Donald Trump who, in his role as host of the seven seasons of “The Celebrity Apprentice,” helped raise more than $15 million for charity.
“We are thrilled to be opening a powerful new chapter in the story of the ‘Apprentice’ franchise,” said Paul Telegdy, President, Alternative and Late Night Programming, NBC Entertainment. “Arnold Schwarzenegger is the epitome of a global brand in entertainment and business, and his accomplishments in the political arena speak for themselves. It was Arnold’s personal passion for the format that Mark Burnett and Donald Trump built over the last decade, as well as his fresh take on how to take it to new heights for today’s audiences, that made him the man to hire.”
“The Apprentice” franchise is one of the most successful reality formats in television history. In “The Celebrity Apprentice,” business-savvy celebrity contestants work in teams and are asked to perform various tasks and win challenges, all the while employing a business model that promotes teamwork and, hopefully, ends with a financially successful outcome – all for a worthy charity. Contestants are subjected to long hours, grueling deadlines, intellectual challenges, personality clashes and intense scrutiny. Each task will end in the boardroom, where contestants must account for their actions or risk being “fired” by the host until one remains.
“After leaving the show to run for political office, Donald made it clear that he wanted ‘The Celebrity Apprentice’ to be able to continue to raise millions of dollars annually for worthy causes, and now NBC and I have found an amazing new leader to do just that,” said executive producer Mark Burnett. “Gov. Schwarzenegger will use his vast and highly successful business, political and media experience to drive this hit franchise to new heights.”
(Photo credit: WENN)
