Iconic Events and the Ultimate Fighting Championship have announced that they are partnering together to bring monthly marquee UFC pay-per-view events to movie theaters across the country.
Iconic and UFC have already been partnering together for some time, but mostly have just been streaming some of the biggest UFC pay-per-views live, including UFC 270: Ngannou vs. Gane, UFC 271: Adesanya vs. Whittaker, and UFC 272: Covington vs. Masvidal. Now, though, Iconic will present every UFC pay-per-view live in participating partner theaters throughout the United States. Streaming events are also set to include unique seating and concession options including food, beer, and cocktails.
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The next big event that will get the livestream treatment is the highly anticipated UFC 273: Volkanovski vs. The Korean Zombie, an event that is set to take place on Saturday, April 9, 2022, at the VyStar Veterans Memorial Arena in Jacksonville, Florida. The main event will see Alexander Volkanovski will defend his UFC Featherweight Championship against “The Korean Zombie” Chan Sung Jung.
“UFC is the ultimate theatrical sporting event – there’s simply nothing like experiencing these highly entertaining, competitive, and captivating fights on the big screen,” said Iconic Events CEO Steve Bunnell. “UFC athletes are the best in the world and seeing them on giant movie theater screens with the high-end sound cranked up is a thrilling way to watch them. Iconic has been the big-screen home for UFC’s pay-per-views since UFC 257 in January 2021. With this new deal, UFC in theaters is simply an irreplaceable way to experience the non-stop action and drama of the Octagon.”
