STXfilms is boarding the Amy Schumer comedy I Feel Pretty, the directorial debut of screenwriters Abby Kohn and Marc Silverstein, it was announced today by STXfilms Chairman Adam Fogelson and Sam Brown, President of Production for STXfilms, a division of STX Entertainment.
STXfilms will distribute the comedy in the United States and it marks the second high-profile deal the studio has made for projects involving Kohn and Silverstein this week after STX separately announced it is developing an untitled romantic comedy written by the duo and set to star Anne Hathaway. I Feel Pretty will begin shooting in Boston this July.
Wonderland Sound and Vision’s McG and Mary Viola will produce I Feel Pretty with Voltage Pictures’ Alissa Phillips, Dominic Rustam and Nicolas Chartier. Schumer will also produce. Kevin Kane, a frequent collaborator of Schumer’s will co-produce. Jonathan Deckter will executive produce for Voltage.
In the comedy, an ordinary woman who struggles with feelings of insecurity and inadequacy on a daily basis wakes from a fall believing she is suddenly the most beautiful and capable woman on the planet. With this newfound confidence she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed?
“Amy is a spectacularly talented comedienne and actress and this story could not be more perfectly suited to her incisive observational skills and humor,” said Fogelson. “We are excited to be working with her and we love adding I Feel Pretty to STX’s growing list of female-driven comedies. Abby and Marc are among my favorite comedy screenwriters working today and they have a fantastic vision as directors for this film.”
Schumer, who wrote and starred in the hit comedy Trainwreck can currently be seen opposite Goldie Hawn in Snatched. She will next be featured in Thank You for Your Service from director Jason Hall. Kohn and Silverstein’s credits as a writing team include such successful comedies as Never Been Kissed, He’s Just Not That Into You, The Vow and How to Be Single.
The deal, which is the most significant US agreement so far this year at the Cannes Film Festival, was negotiated by UTA Independent Film Group and Voltage. As previously announced, Voltage will finance the film and is currently selling international distribution rights. Kohn and Silverstein are represented by UTA and Management 360 and SOWD. McG and Mary Viola are represented by WME and Management 360 as well as SOWD. Schumer is represented by UTA and Carrie Byalick at B Company and Schreck Rose.
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