IMAX announced today that Transformers: Dark of the Moon opened to a record $23.1 million in IMAX theaters worldwide:
IMAX Corporation and Paramount Pictures announced today that Transformers: Dark of the Moon 3D, the third film in the blockbuster Transformers franchise, posted a record opening in IMAX(R) theatres, generating $23.1 million globally since launch. The total IMAX domestic take was $14 million, while the 146 domestic theatres that played Transformers: Dark of the Moon exclusively generated $88,500 per screen. The overall box office gross for the movie in the U.S. stands at $180,650,000 million through Monday.
Internationally, the movie earned $218.1 million from 111 international markets in its opening frame (through Sunday), with the 105 IMAX screens grossing $9.1 million (through Monday) for a per-screen average of $87,000. The film is set to run on approximately 148 IMAX screens overseas with several key markets like China and Japan still to open.
“Clearly, Transformers: Dark of the Moon is a film audiences really wanted to see in IMAX theatres,” said Richard L. Gelfond, CEO of IMAX. “This represents, by far, the best opening of the year for us, with capacity constraints being the only factor that limited our numbers. The tremendous opening weekend results demonstrate that IMAX is the best way to see blockbuster films.”
“The day-to-day consistency of these record-setting results demonstrate the strong word of mouth for the picture itself as well as for The IMAX Experience(R),” said Greg Foster, IMAX Chairman and President of Filmed Entertainment. “Michael Bay has created a film that speaks directly to our core audience, and we’re thrilled to be a part of this worldwide phenomenon.”
Transformers: Dark of the Moon: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR(R) (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX’s customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.
