Variety reports that German automaker Audi has partnered with Marvel Studios and Paramount Pictures to tie in with the big screen adaptation of Iron Man:
Deal calls for Audi’s R8 supercar to be the vehicle of choice for billionaire industrialist Tony Stark when he’s not wearing his high-tech suit of armor as the title character.
The upcoming S5 sports coupe is also driven by a lead character in the movie. Audi’s A6 sedan and Q7 SUV will make onscreen appearances in the pic as well.
As part of its involvement, Audi will likely pony up tens of millions of dollars to help promote the movie worldwide upon its release, set for May 2. Details of the marketing plans are still being worked out.
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