I love great promotion campaigns, and Image’s push for Lovely Molly just got super cool. A package arrived on my doorstep this morning containing a series of photographs (of a woman on horseback), a couple of metal pins and a faux stone plaque. Head inside for a look.
The film opens May 18th and is directed by Eduardo Sanchez (The Blair Witch Project). When newlywed Molly Reynolds returns to her long-abandoned family home, frightful reminders of a nightmarish childhood begin seeping into her new life. She soon begins an inexorable descent into evil that blurs the lines between psychosis and possession.
