And what doesn’t?
A clever tagline accompanies the official one-sheet art for Daybreakers: “In 2019, the most precious natural resource…is us.”
It’s set against what we presume is a blood harvesting plant for the film’s vampire population (which now dominates the world). The image is awe-inspiring, if nothing new (basically a riff off of what we saw in Blade: Trinity), and it’s a design with scope – a bit different than what we’ve come to expect from Lionsgate’s one-sheets which usually focus on an individual or object (from Saw to My Bloody Valentine).
But for a vampire film, this is wildly different than the teaser one-sheet which I took a liking to for its simplicity. It reminded me a bit of the original Fearless Vampire Killers design. This latest poster doesn’t hint at bloodsuckers in the slightest and screams sci-fi in the Matrix-y sort of way. It’s an interesting image and for that I give it kudos; but I don’t think it works in selling the film which stars Ethan Hawke, Sam Neill, Willem Dafoe and Claudia Karvan.
For our exclusive interview with the Spierig brothers (the directors of the film), click here.
Source: Ryan Rotten, Managing Editor
