Fans wish to know the answer to “Who is the woman in the Bacardi commercial?” Being a long-running and popular alcoholic beverage brand, Bacardi has had relationships with various celebrities over the years such as Kendrick Lamar, Major Lazer, and Ellie Goulding. As Bacardi continues to evolve its business and launch new products, it also inks deals with more and more celebrities to be the face of products.
Who is the woman in the Bacardi ‘Cuba Libre’ commercial?
In 2013, the woman in the Bacardi “Cuba Libre” commercial was actress Rebecca Valera. However, Bacardi’s more recent ads feature singer and songwriter Camila Cabello.
Released nearly ten years ago, the Bacardi “Cuba Libre” ad showcases a 1900 Cuba setting where a man rides on a horse and reaches his place of work. He then takes a cola and heads over to a woman (Rebecca Valera) sitting by a tree. The moment she spots the cola, she takes it and deliberately spills part of it on the floor and then pours rum into it and gives to the man. She then says “Cuba libre” in a seemingly frustrated or angry tone and walks away.
Cuban-American singer Camila Cabello has been featured as the newest celebrity face in Bacardi’s ads, where they also promote her new single “I luv it.” Bacardi also released the “I LUV IT Punch” drink, which it co-created with Cabello. This new drink pairs Bacardi with several handpicked ingredients by Cabello that include lime, passion fruit, coconut water, and St. Germain.
Camila Cabello’s new partnership with Bacardi makes her join the list of multiple celebrities who either endorse, own, or are partnered with various alcoholic beverage companies, such as Ryan Reynolds’ Aviation Gin and Dwayne Johnson’s Teramana Tequila Brand.
