An ESPN Plus price increase is scheduled for 2023, once again raising the cost for subscribers. For those wondering why a price increase is happening and when the price is going up, here is the need-to-know info.
When is the ESPN Plus price increasing?
The ESPN Plus price increase is happening on October 12, 2023.
At this time, those with an ESPN Plus subscription will notice that the price has risen.
How much is the ESPN Plus Price going up by?
The ESPN Plus price is increasing from $9.99 to $10.99. That’s a price increase of $1, which is around 10%.
Compared to the likes of Disney Plus and Hulu, which saw increases of 27% and 20% respectively, ESPN Plus’ 10% seems fairly minor. However, there are sure to be many folks who feel the sting of that additional $1 and it might be the straw that breaks the camel’s back, with subscribers finally being tipped over the edge and canceling their subscriptions.
Why is the price of ESPN Plus going up?
The price of ESPN Plus going up is likely related to the other price increases happening across other Disney platforms including Disney Plus and Hulu.
Though he was talking specifically about Disney Plus, CEO Bob Iger’s comments may also explain ESPN Plus’ price increase. He stated that the service needs “a pricing strategy that makes sense.”
At a time when competitors like Netflix and Peacock have already bumped up their prices, Disney can now make the move itself, especially with the larger catalog of content that they now own.
Is the price of ESPN Plus as a Hulu add-on going up?
Yes, the price of ESPN Plus as a Hulu add-on is going up $1, from $9.99 to $10.99.
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