Opening in theaters next month
The campaign to promote the M. Night Shyamalan-produced Devil continues to mine the various ways to visually play on its subject matter. In case this case, the devil and hell.
Where the U.S. one-sheet simply used the “down” button on an elevator to serve as the “v” in the title, the UK one-sheet takes it one step further, giving us the upside-down cross. Hopefully, the film lives up to its marketing.
If you missed the trailer for this September 17 release, click here.
![](http://comingsoon.preprod.vip.gnmedia.net/assets/styd/images/stories/archive/UK-devil.jpg)
![](https://comingsoon.preprod.vip.gnmedia.net/wp-content/uploads/sites/3/2010/08/file_16090_0_underworld4set2.jpg)
Source: Empire