Cookies
Last updated January 10, 2021
TABLE OF CONTENTS
- Introduction
- What are Cookies? How Do We Use Them?
- Use Of Cookies By Our Third-Party Advertising Partners
- Your Cookie Choices And How To Opt-Out
- Consent
- Definitions
- Contact Us
Introduction
Evolve Media Holdings, LLC company (“our,” “we,” or “us”) maintains www.mandatory.com, www.sherdog.com, www.wrestlezone.com, www.gamerevolution.com, www.comingsoon.net, www.playstationlifestyle.net, www.superherohype.com, www.liveoutdoors.com, www.musicfeeds.com.au, hockeysfuture.com, and related mobile websites, mobile applications (“mobile apps”), services, tools, and other applications (collectively, the “Site” or “Services”). We, along with our advertising partners and vendors, use a variety of technologies to learn more about how people use our Site. You can find out more about these technologies and how to control them below.
Briefly, this Cookie Policy explains how we collect, use, share, disclose or otherwise process personal information that we or our third-party advertising partners collect about you. Understanding what our users prefer allows us to personalize content, show relevant advertisements and generally improve your experience of our Site but you may reject (or “opt out” from) cookies at any time. This Cookie Policy is part of the Evolve Media Privacy Policy available here.
We have tried to keep the language of this Cookie Policy as simple and as easy to understand as possible, while also being thorough and fully transparent to you, our user. If you have any questions about this Cookie Policy, please contact us as set forth in Section 7 – Contact Us, below.
What are Cookies? How Do We Use Them?
Cookies and other online tracking technologies (collectively, “Cookies”) are small bits of data or code that are used to identify your devices when you use and interact with our Site. They can be used, for example, for remembering your preferences, identifying popular articles, remembering you’re logged in and allowing you to comment on forums. Cookies can include HTTP cookies, HTML5 and Flash local storage, web beacons/GIFs, embedded scripts and e-tags/cache browsers (all as defined below in Section 6 – Definitions).
In order to place Cookies on your browser or device, we need to have your permission or a legitimate interest for doing so. Your use of our Site indicates your permission to use Cookies, as set forth in this Cookie Policy. We further seek your permission by providing a clear notice in the form of a pop-up notification that tells you we use Cookies with a link to this Cookie Policy. Please indicate your acceptance of our use of Cookies as requested.
We use Cookies for a variety of legitimate interests, for example:
Protect our Networks
Cookies and similar technologies help us identify and prevent threats to our sites. They are necessary to protect your information and our business from outside threats.
Allow You to Access our Site
Cookies and similar technologies permit your connection to our Site. Our servers receive and record information about your computer, device, and browser, including potentially your IP address, browser type, other software or hardware information, and your geographic location. This can allow us to remember your log-in status and viewing preferences from a previous use of the Site, for when you later return to the Site.
Assess Your Usage of Our Site
We use information about your usage of our services, websites and apps, such as pages you have visited, content you have viewed, search queries you have run and advertisements you have seen or interacted with to assess how our Site is used.
Provide You with Relevant Content
The content on our Site may be adjusted depending on what we know about the content, products and services that you like. This means we can highlight content and articles that we believe will be of interest to you. We provide personalization by using cookies, IP addresses, web beacons, URL tracking and mobile app settings.
Selling Third Party Advertising
We sell space on our Site to advertisers. The advertisements they display on our Site will often contain cookies. Our advertisers may use cookies or similar technologies to provide you with advertisements that they believe are relevant. They may use browsing data obtained to restrict the number of times you see particular adverts (frequency capping). You may also see advertisements from these advertisers on other websites you visit.Third parties that support our Site by serving advertisements or providing other services, such as allowing you to share content or tracking aggregate service usage, may also use cookies and other technologies to collect information relevant to the provision of those services. We do not control third party cookies or other technologies. Their use is governed by the privacy policies of third parties using such technologies. You should make sure you are aware of how third parties will use cookies by checking the third party’s cookie policy.
Enabling Mobile Apps
By downloading our apps, we will require access to the following services on your device: unique identifier (UDID), MAC address or other applicable device identifier and location. Other services may also be required in order for the apps to function. Our apps may also provide push notifications to your device. You may control these through using the tools on your device, such as turning off push notification and location services.In particular, our Site may use the following categories of Cookies, in our legitimate interest, as further described in Section 2 of our Privacy Policy:
| Type of Cookie | Purpose of Cookie |
|---|---|
| Analytics and Performance Cookies | Analytics and Performance Cookies are used to collect information about traffic to our Services and how users use our Services. The information gathered does not identify you or any other individual visitor. The information is aggregated and therefore anonymous. It includes the number of visitors to our Services, the websites that referred them to our Services, the pages that they visited on our Services, what time of day they visited our Services, whether they have visited our Services before and other similar anonymous, aggregated information. We use this information to help operate our Services more efficiently, to gather broad demographic information and to monitor the level of activity on our Services. We use Google Analytics for this purpose, which uses its own cookies. This information is used only to improve how our Services work. You can find out more information about Google Analytics cookies here: https://developers.google.com/analytics/resources/concepts/gaConceptsCookies. You can find out more about how Google protects your data here: www.google.com/analytics/learn/privacy.html. You can prevent the use of Google Analytics relating to your use of our Services by downloading and installing the browser plugin available via this link: http://tools.google.com/dlpage/gaoptout?hl=en-GB |
| Essential Cookies | Essential cookies are necessary to provide you with services available through our Services and to enable you to use our features. For example, they allow you to log in to secure areas of our Services and help the content of the pages you request load more quickly. Without these cookies, the services that you have asked for cannot be provided and we only use these cookies to provide you with those services. |
| Functionality Cookies | Functionality cookies allow our Services to remember choices you make when you use our Services, for example remembering your language preferences, remembering your login details, remembering which polls you have voted in (and in some cases to show you poll results) and remembering changes you make to other parts of our Services which you can customize. The purpose of these cookies is to provide you with a more personal experience and to avoid you having to re-enter your preferences every time you visit our Services. |
| Social Media Cookies | Social media cookies are used when you share information using a social media sharing button or “like” button on our Services or you link your account or engage with our content on or through a social networking website such as Facebook, Twitter or Google+. The social network will record that you have done this. |
| Targeted and advertising cookies | Targeted and advertising cookies track your browsing habits to enable us to show advertising which is more likely to be of interest to you. These cookies use information about your browsing history to group you with other users who have similar interests. Based on that information, third-party advertisers can place cookies to enable them to show advertisements that may be relevant to your interests while you are on third-party websites. These cookies also store your location, including your latitude, longitude, and GeoIP region ID, which helps us show you locale-specific news and allows our Services to operate more efficiently. You can disable cookies that remember your browsing habits and target advertising at you by visiting https://youradchoices.com/control. If you choose to remove targeted or advertising cookies, you will still see advertisements but they may not be relevant to you. Even if you do choose to remove cookies by the companies listed at the above link, not all companies that serve online behavioral advertising are included in this list, so you may still receive cookies and tailored advertisements from companies that are not listed. |
You can also obtain more information about cookies generally by visiting http://www.allaboutcookies.org.
Use Of Cookies By Our Third-Party Advertising Partners
The advertisers, agencies, advertising networks, tracking services and/or content providers that deliver or monitor ads on our Site use cookies to uniquely distinguish your web browser and keep track of information relating to serving ads on your web browser, such as the type of ads shown and the web pages on which the ads appeared.
Many of these companies combine information they collect from our Site with other information they have independently collected relating to your web browser’s activities across their network of websites. These companies collect and use this information under their own privacy policies.
These companies, their privacy policies and the opt-outs they offer can be found in the following table. We provide the table as a courtesy, but we are not obligated to maintain or update it and we do not guarantee that it is accurate or complete. We are not responsible for third-party sites and their privacy practices as it relates to opt-outs from tracking activities. The following third-parties that collect information from you on our Site have given us notice that you can obtain information on their policies and practices, and in some instances opt-out of certain of their activities, as follows:
Cookies and Tracking Technologies
YOUR COOKIE CHOICES AND HOW TO OPT-OUT
You have the choice whether to accept the use of Cookies or “opt out” (in other words, reject Cookies).
Most browsers are initially set up to accept HTTP cookies. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies before accepting or rejecting them, and how to disable existing cookies. For more information about HTTP cookies and how to disable them, you can consult the information at Your Ad Choices and/or http://www.allaboutcookies.org/manage-cookies.
You can opt-out of additional third-party advertising networks by going to the Network Advertising Initiative’s website at http://www.networkadvertising.org/managing/opt_out.asp and/or the Digital Advertising Alliance’s website at www.aboutads.info/choices and following the directions there. European users may opt out of receiving targeted advertising through the European Interactive Digital Advertising Alliance at https://www.youronlinechoices.eu/. To opt out of ads on Facebook, Pinterest, or Google that are targeted to your interests, use your Facebook, Pinterest, or Google Ads settings.
Check your mobile device for settings that control ads based on your interactions with the applications on your device. For example, on your iOS device, enable the “Limit Ad Tracking” setting, and on your Android device, enable the “Opt out of Ads Personalization” setting.
We are not responsible for the effectiveness of any such opt-out options. California residents are entitled to know the effects of opt-out options under California Business & Professions Code Section 22575(b)(7). The effect of an opt-out, if successful, will be to stop targeted advertising, but it will still allow the collection of usage data for certain legitimate business purposes (e.g., research, analytics and internal Site operation purposes).
Controlling the HTML5 local storage on your browser depends on which browser you use. For more information regarding your specific browser, please consult the browser’s website (often in the “Help” section).
Please note that without HTTP cookies and HTML5 and Flash local storage, you may not be able to take full advantage of all our Site features and parts of the Site will not function properly.
Please note that rejecting Cookies does not mean that you will no longer see ads when you visit our Site.
CONSENT
p{If you do not opt out (as provided in Section 4 – Your Cookie Choices And How To Opt-Out) you expressly consent to the collection, use,and sharing of your personal data by us and the third parties listed above in Section 3- Use Of Cookies And Tracking Technologies By Our Third-Party Advertising Partners, subject to their privacy policies, preferences, and opt-outs available. Without limiting the generality of the foregoing, you expressly consent to the use of Cookies and the collection, use and sharing of your personal data by us and by each Google entity identified in the table set forth in Section 3- Use Of Cookies And Tracking Technologies By Our Third-Party Advertising Partners.}
You can revoke your consent at any time by following the procedures set forth in Section 4 – Your Cookie Choices And How To Opt-Out).
DEFINITIONS
- Cookies
A cookie (sometimes referred to as local storage object or LSO) is a data file placed on a device. Cookies can be created through a variety of web-related protocols and technologies, such as HTTP (sometimes referred to as “browser cookies”), HTML5, or Adobe Flash. For more information on third-party cookies that we use for analytics, please review the table of cookies and tracking technologies within this Cookies and Tracking Technologies Policy. - Web Beacons
Small graphic images or other web programming code called web beacons (also known as “1×1 GIFs” or “clear GIFs”) can be included in our online service’s pages and messages. Web beacons are invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to HTTP cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages and are about the size of the period at the end of this sentence. - Deterministic Finger-printing Technologies
If a user can be positively identified across multiple devices, for instance, because the user has logged into a platform such as Google, Facebook, Yahoo or Twitter, it can be “determined” who the user is for purposes of improving customer service. - Probabilistic Finger-printing
Probabilistic tracking depends upon collecting non-personal data regarding device attributes like operating system, device make and model, IP addresses, ad requests and location data, and making statistical inferences to link multiple devices to a single user. Note that this is accomplished through proprietary algorithms owned by the companies performing probabilistic finger-printing. Note also that in the EU IP Addresses are personal information. - Device Graph
Device graphs can be created by combining non-personal data regarding use of smartphones and other devices with personal log-in information to track interactions with content across multiple devices. - Unique Identifier Header (UIDH)
“Unique Identifier Header (UIDH) is the address information that accompanies Internet (http) requests transmitted over an ISP’s wireless network. For example, when a customer types on his or her phone the web address of a retailer that request travels over the network and is delivered to the retailer’s website. The information included in that request includes things like the device type and screen size so that the retailer site knows how to best display the site on the phone. The UIDH is included in this information, and can be used as an anonymous way for advertisers to be able to determine that the user is part of a group that a third-party advertiser is attempting to reach. It is important to note that the UIDH is a temporary, anonymous identifier included with unencrypted web traffic. We change the UIDH on a regular basis to protect the privacy of our customers. We do not use the UIDH to collect web browsing information and it does not broadcast individuals’ web browsing activity out to advertisers or others.” - Embedded Script
An embedded script is programming code that is designed to collect information about your interactions with the online service, such as the links you click on. The code is temporarily downloaded onto your device from our web server or a third-party service provider, is active only while you are connected to the online service, and is deactivated or deleted thereafter. - ETag, or Entity Tag
A feature of the cache in browsers, an ETag is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of device identifier. ETag tracking generates unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies. - Unique Device Tokens
For each user that accepts push notifications in mobile apps, the app developer is provided with a unique device token (think of it as an address) from the app platform (e.g., Apple and Google). - 10. Unique Device ID
The unique series of numbers and letters assigned to your device.
CONTACT US
For any queries in relation to this Cookie Policy, please contact us at legal@evolvemediallc.com. You can also contact us at:
Evolve Media, LLC
11390 West Olympic Blvd Suite 450
Los Angeles, CA 90064
Attn: General Counsel
© 2021 Evolve Media, LLC. All rights reserved.
